Scope: Unified multi-brand rollout encompassing messaging, PR, social, collateral, web design, and internal comms
Plan Overview
Objectives
- [ ] Launch all new logos and brand elements across VMG’s core touchpoints
- [ ] Create a scalable timeline that applies to VAL, VDS, and VMG
- [ ] Drive internal alignment and external visibility across PR, social, web, and sales assets
- [ ] Ensure consistent rollout of branding across all branded collateral and owned platforms
Key Dates Dashboard
Create a Database called “Key Milestones” with these properties:
- Date (Date)
- Milestone (Title)
- Owner (Person)
- Status (Select: Not Started, In Progress, Complete)
- Workstream (Select: Collateral, Identity, Website, Marketing, General)
| Date |
Milestone |
Owner |
Status |
| July 12 |
Team deadline: Submit all collateral needs |
All Teams |
Not Started |
| July 14 |
Weekly syncs begin |
Isabella |
Not Started |
| July 29-Aug 2 |
Soft-launch (internal and site updates) |
Isabella |
Not Started |
| September 1 |
Hard-launch week (PR, social, newsletter) |
Isabella |
Not Started |
| Sep 15 -30 |
Continued engagement phase |
Isabella |
Not Started Workstreams |
Collateral Updates
Lead: Allie
Current Tasks
- [ ] Follow up with departments to complete collateral inventory (Due: July 12)
- [ ] Create a prioritization and production timeline
- [ ] Reference Branding Inventory - VMG document
Templates in Progress
- [ ] Email signatures
- [ ] Presentation decks (very close)